AI SEO · AIO / AEO / GEO · Canada

AISEOinCanada:AIO,AEO&GEOforChatGPT,Gemini,Claude&Perplexity

Be the first answer LLMs give. Optimization for ChatGPT, Gemini, Claude and Perplexity - engineered for Canadian brands and enterprises.

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  • ChatGPT · Gemini · Claude · Perplexity
  • Google AI Overviews
  • Bilingual EN/FR
  • Made in Canada 🇨🇦

Trusted by

120+

Canadian brands, from Fortune-class enterprises to fast-growing SMEs.

4.9 / 5.0
Google Reviews
$0 → $M
Free discovery

Search is being rebuilt around large language models. Buyers now ask ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews for recommendations - and in most Canadian categories, only 3–5 brands get named. Banff Digital's AI SEO program (AIO - AI Optimization, AEO - Answer Engine Optimization, GEO - Generative Engine Optimization) is engineered to make your brand one of those named answers, cited, linked, and trusted by the models that now stand between you and your next customer.

Why Banff Digital

Senior craft. Canadian fluency. Measurable outcomes.

Built for the LLM era

Structured content, entity SEO and citation engineering aimed at the models buyers now ask first.

Cross-engine coverage

Optimized for ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews - not just one.

Canadian entity graph

We build your brand as a recognized entity across Wikipedia, Wikidata, industry sources and Google Knowledge Graph.

AEO answer design

Question-first content, schema and passage optimization that LLMs quote verbatim.

Measurable AI visibility

Prompt-based tracking across ChatGPT, Perplexity and Gemini with monthly share-of-answer reporting.

Senior strategist

A 10+ year SEO lead runs your program - not a junior with a checklist.

Problems we solve

The costs of getting this wrong.

Our solution

We run a 4-phase AI SEO program: (1) AI Visibility Audit across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews for the prompts your buyers actually use. (2) Entity & Knowledge Graph engineering - Wikipedia, Wikidata, schema, sameAs, and authoritative citations. (3) AEO/GEO content rebuild - question-first pages, passage optimization, FAQ/HowTo/Article schema and llms.txt. (4) Ongoing share-of-answer monitoring and iteration until your brand is one of the 3–5 names LLMs recommend in your category, in both English and French Canada.

  • 01

    Invisible in ChatGPT answers

    Buyers ask ChatGPT for the best provider in your category and your brand never gets mentioned.

  • 02

    Missing from AI Overviews

    Google's AI Overview cites 3–4 competitors above the fold; your site isn't one of them.

  • 03

    No Perplexity citations

    Perplexity, Claude and Gemini pull answers from a shortlist of sources - and yours isn't on it.

  • 04

    Weak entity footprint

    No Wikipedia, thin Wikidata, no Knowledge Panel - LLMs can't confidently identify who you are.

  • 05

    Content LLMs can't quote

    Long-winded pages with no clean answers, no structured data, and no passage-ready blocks.

  • 06

    Traffic loss to zero-click AI

    AI Overviews and chat answers are absorbing clicks your traditional SEO used to earn.

Free · No obligation

Get a free ai seo · aio / aeo / geo audit for your business.

A senior Banff Digital partner will personally review your current ai seo · aio / aeo / geo, benchmark you against Canadian category leaders, and send a written opportunity report - in 3 business days.

  • 12-point technical & strategic audit
  • Competitor benchmark (top 3 in your market)
  • Prioritised 90-day action plan
  • ROI & investment estimate
Call (289) 886-1700

Trusted by Canadian brands from Banff to Bay Street · PIPEDA & CASL aligned

What's included

A complete ai seo · aio / aeo / geo program - engineered end to end.

AI Visibility Audit

Prompt matrix across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews to baseline share-of-answer for your category.

AIO Strategy

AI Optimization roadmap covering entity, content, schema and citation targets across every relevant engine.

AEO Content Design

Question-first pages, TL;DR blocks, definition boxes and passage-optimized content LLMs quote verbatim.

GEO Engineering

Generative Engine Optimization: llms.txt, structured data, semantic HTML and content chunks tuned for retrieval.

Entity SEO

Wikipedia, Wikidata, Google Knowledge Panel, sameAs graph and Crunchbase entries that anchor your brand.

Schema & Structured Data

Organization, Person, Product, Service, FAQPage, HowTo, Article, Breadcrumb and industry schema at scale.

Digital PR for Citations

Placements in the Canadian publications, associations and datasets LLMs are trained on and retrieve from.

AI Answer Tracking

Monthly prompt-based rank tracking across ChatGPT, Perplexity, Gemini and AI Overviews - not just Google SERPs.

llms.txt & AI Access

llms.txt authoring, robots policy for AI crawlers (GPTBot, Google-Extended, PerplexityBot) and content licensing decisions.

Bilingual AEO (EN/FR)

French-language answer engineering for Québec-market prompts across every major LLM.

Reputation & Reviews

Third-party review, G2, Clutch, Trustpilot and industry-directory hygiene that LLMs weigh heavily.

Reporting & Executive Reviews

Share-of-answer dashboards, prompt movement, and quarterly board-ready executive reviews.

Our Process

Seven steps from brief to compounding growth.

  1. 1

    Step 01

    Prompt Discovery

    We map the 100–300 buyer prompts across ChatGPT, Perplexity, Gemini and Claude that decide your category.

  2. 2

    Step 02

    Baseline

    Share-of-answer baseline across every engine and every prompt - in English and French where relevant.

  3. 3

    Step 03

    Entity Build

    Wikipedia, Wikidata, Knowledge Graph, schema and sameAs graph engineered in the first 60 days.

  4. 4

    Step 04

    AEO Content

    Question-first rewrites, TL;DR blocks, definition passages and citation-friendly pages on your priority topics.

  5. 5

    Step 05

    GEO Signals

    llms.txt, structured data, semantic HTML and retrieval-friendly chunking across the site.

  6. 6

    Step 06

    Authority

    Digital PR and dataset placements in the Canadian sources LLMs cite - associations, journals, journalists.

  7. 7

    Step 07

    Measure & Iterate

    Monthly share-of-answer tracking with iteration until you own the answer in your category.

Technologies

Best-in-class tools. Right stack per client.

OpenAI ChatGPTGoogle GeminiAnthropic ClaudePerplexityGoogle AI OverviewsGoogle Search ConsoleSchema.orgWikidatallms.txtAhrefsSemrushProfoundOtterly.aiAthenaHQ

Industries we serve

From regulated to retail - Canadian buyers across every sector.

Healthcare
Education
Mortgage & Lending
Real Estate
Construction
Restaurants
Travel & Tourism
Law Firms
Accounting & Finance
Automotive
Fitness & Wellness
Retail & E-commerce

Benefits

Outcomes our clients feel in the P&L.

Named in AI answers

Become one of the 3–5 brands LLMs recommend in your Canadian category.

AI Overviews citations

Earn citations in Google's AI Overviews above the traditional blue links.

Zero-click resilience

Convert AI-answer visibility into brand recall, direct traffic and demo requests.

Compounding entity equity

A strong entity graph pays back across every future model release.

Executive credibility

Founder and executive prompts return your team as the expert reference.

Bilingual answer share

Own the answer in French Canada as well as English Canada.

Case Studies

Proof, not promises.

Wealth Management · Alberta

Ridgeline Wealth

Problem. Wealthy Alberta investors were asking ChatGPT and Perplexity for the best fee-only wealth manager in Calgary - and a US roboadvisor was being named instead.
Strategy. Entity build (Wikidata, Knowledge Panel), AEO content on 40 buyer questions, digital PR in Canadian finance media and a bilingual FAQ layer.
Execution. 5-month engagement, 46 AEO pages, Wikipedia stub accepted, and citation placements in 12 Canadian finance publications.
0 → 68%
Share of answer (ChatGPT)
+340%
Perplexity citations
12 core prompts
AI Overview inclusion
+214%
Discovery calls / mo
Healthcare · National

Nordic Health Group

Problem. A multi-clinic health group was invisible when Canadians asked Gemini and ChatGPT which clinic to trust for a specific specialty in their city.
Strategy. City-level AEO pages, HowTo & FAQ schema, review hygiene across RateMDs and Google, plus Wikipedia and Wikidata entity work.
Execution. 7-month engagement across 9 cities, 220 AEO pages, structured data rollout and 3 accepted Wikipedia edits.
38 city prompts
AI Overview citations
+520%
Perplexity share
+188%
Bookings from AI referrals
+9x
Brand mentions in Claude
B2B SaaS · Ontario

Aurora AI Robotics

Problem. An enterprise AI vendor whose CEO was quoted in trade press but who never showed up when procurement teams asked ChatGPT or Perplexity for a shortlist.
Strategy. Full GEO rebuild - llms.txt, entity graph, executive Person schema, Product schema, and dataset placements in G2, Crunchbase and industry reports.
Execution. 6-month engagement, 30 pages GEO-rebuilt, 14 authoritative citations earned, and prompt tracking across 240 enterprise buyer prompts.
7% → 61%
ChatGPT share-of-answer
48 prompts
Perplexity top citation
+276%
Inbound enterprise demos
22 terms
AI Overview featured

Testimonials

Canadian leaders on working with us.

"Banff Digital rebuilt our digital presence from the ground up. Every metric we care about - traffic, leads, close rate - moved in the right direction within a single quarter."

Priya Sandhu

VP Marketing · Rocky Mountain Wealth · Calgary

"A senior team from day one. No juniors, no hand-offs, no surprises. The final launch was the smoothest of my career."

Marc Tremblay

CEO · Laurentide Capital · Montréal

"They understand the Canadian market - bilingual audiences, PIPEDA, AODA - and they engineer for it. Rare combination."

Alicia Chen

Head of Digital · Pacific Standard Group · Vancouver

Pricing

Transparent engagements. No surprises.

Baseline

From $3,900 CAD / mo

For challenger brands establishing AI visibility in their category.

  • 50 tracked prompts
  • Entity + schema build
  • 2 AEO pages / mo
  • Monthly share-of-answer report
Most popular

Growth

From $7,900 CAD / mo

For established brands competing to be the named answer.

  • 150 tracked prompts
  • Wikipedia + Wikidata work
  • 6 AEO pages / mo
  • Digital PR retainer
  • Bilingual coverage

Category Leader

From $14,500 CAD / mo

For enterprises intent on owning the answer in their category.

  • 300+ tracked prompts
  • Full GEO engineering
  • Executive Person schema
  • Weekly working sessions
  • Quarterly board reporting

Custom

Let's talk

For one-time GEO rebuilds, migrations and enterprise programs.

  • Scoped to your ambition

Comparison

Banff Digital vs typical agencies.

AttributeBanff DigitalTypical Agency
ScopeAIO + AEO + GEO across every major LLMTraditional SEO only
TrackingPrompt-based share-of-answerKeyword rank only
Entity workWikipedia, Wikidata, Knowledge PanelNot offered
ContentAEO passages LLMs quote verbatimLong-form articles only
Structured dataGEO schema + llms.txtBasic Article schema
Canadian focusEN + FR, Canadian sourcesUS-import playbook
ReportingShare-of-answer dashboardsKeyword PDF

The long view

A deeper look at ai seo · aio / aeo / geo in Canada.

Search is becoming a shortlist, not a ranking

Traditional Google gave every buyer a page of 10 blue links to choose from. ChatGPT, Perplexity, Gemini, Claude and Google's AI Overviews give them 3–5 names, one paragraph, and a decision. In every Canadian category we track, the brands named in that shortlist capture a disproportionate share of demos, calls and revenue - and the brands that are not named effectively cease to exist for the buyer using AI.

Why entity SEO now matters more than links

LLMs identify brands as entities, not URLs. Whether a model recommends you depends on whether it has confidently learned who you are - from Wikipedia, Wikidata, schema, industry associations, journalists, review sites and datasets - and whether those sources agree on the facts. Entity SEO is the discipline of engineering that agreement across the sources LLMs are trained on and retrieve from.

GEO is the technical layer AI SEO runs on

Generative Engine Optimization covers the technical signals models use during retrieval: clean semantic HTML, passage-level chunking, comprehensive schema (Organization, Product, Person, FAQPage, HowTo), an llms.txt that describes your site, and a robots policy that consciously allows or blocks each AI crawler. Done well, GEO is what makes your content easy for a generative engine to select, quote and cite - which is what actually earns you AI visibility.

AI SEO in Canada is a bilingual, Canadian-sources game

Canadian buyers ask LLMs in English and in French, and reference Canadian publications, associations and datasets. A US-import AI SEO playbook that ignores Radio-Canada, La Presse, Les Affaires, the Globe and Mail, the CBA, CPA Canada, provincial regulators and Canadian industry bodies will systematically underperform. Every AI SEO program we run for Canadian clients is designed around Canadian sources - and, where the buyer market demands it, in both official languages.

FAQ

Answers to what clients ask most.

AI SEO is the practice of optimizing a brand so it is discovered, cited and recommended by AI answer engines like ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews - in addition to traditional Google search.

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A full-stack Canadian digital partner.

Most of our clients engage us across multiple services - the compounding effect of one senior partner running design, development, SEO, social and AI in lockstep.

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Web Design

Award-winning brand websites engineered for conversion and Core Web Vitals.

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Web Development

Custom platforms, headless commerce, and enterprise-grade web apps.

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SEO

Rank #1 on Google Canada with technical, content, and authority SEO.

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Social Media Marketing Canada

Social Media Marketing

Organic + paid social that generates pipeline - not just impressions.

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AI Solutions Canada

AI Solutions

Custom AI agents, chatbots, and automation with real, measured ROI.

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Get in touch

Request your AI SEO · AIO / AEO / GEO proposal.

Prefer to write than book a call? Send us your brief and a senior partner will reply within 1 business day.

Start a project

Tell us about your ai seo · aio / aeo / geo project.

Share a few details and a senior partner will respond within 1 business day with next steps and a scoped proposal.

The more context, the sharper our first response.

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One free 30-minute strategy session. One senior partner. One written proposal in three business days.

Call (289) 886-1700